Lots of things get exaggerated in everything, and the difficulty of SEO has fallen victim to that, too. Rather than thinking very short term, you have to look out into the intermediate future.
Once you begin your SEO journey, then vow that nothing will get in your way, and just keep forging ahead no matter what. On the other hand, how do you even begin if you know nothing about it? Many people read something and promptly forget about it, and that is one thing you must avoid at all costs.
If you don't have the time to learn to do SEO pick up the phone and call
There is a huge difference between the two considerations with SEO, and that is what on and off page SEO is for and what they do for you. If you are going to do your own SEO, then it is helpful to know the difference between them although not totally critical. When you are doing each one, you will have to execute the procedures required as accurately and effectively as possible. Of course you will need to abide by whatever the latest protocols are as determined by the search engines. So when you do SEO as it needs to be done, then you will have to include both sets of factors.
It is quite normal to have mistakes when you are just beginning with anything. What's more important is how you're learning from them, but if you keep repeating the same mistakes over and over again then it's pretty obvious that your progress will be halted.
If you find a pattern in what you are doing, and it is the wrong thing, then just stop and even consider hiring somebody who knows what is going on. The faster you learn and apply from your mistakes, the easier it will be for you http://www.bruceclay.com/seo/search-engine-optimization.htm to better your position in the search engines.
Stay away from blackhat SEO because it will get you nowhere because your aim is to build a long term business here, rather than aiming for short term goals. We respect peoples' rights to choose what they want to do with their marketing, but we do not support or recommend blackhat activities.
Blackhat appeals to a certain kind of person, and without judging we will say that it is acceptable to some and yet not to others. Whitehat SEO are those techniques that are approved by the search engines, and you can comfortably build a long-term business that way. If you can afford to outsource your SEO tasks, then that is fine and you can go for it. On top of that, the search engines keep changing the way they rank sites. You can find reasonable backlinking services that are not terribly expensive, plus there are those that are a little pricey. It is worth it do hire a freelancer for this only because that frees up a ton of time each day - every day. What you now have to do is keep learning and expanding your knowledge base.
