Banish all doubts about being able to reach the pinnacle of SEO success in your niche; it is doable and you have the smarts to do it. The reason why SEO is seen as a difficult way to get traffic is because of the background work that goes into it. If you don't seek to put in this effort, then it's obvious that your rankings will suffer. There are right and not so right ways to approach SEO, and you want to do things the best way because that is business insurance. The article below explains three basic SEO tips to help you get started.
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You will run into problems if you have significant amounts, or perhaps any, Flash on your site; this applies to SEO efforts. Flash just plays a hard game with SEO, and it could make your life a little miserable. All of that is so because the coding for the Flash sections of your pages will not get read. So you have to ask yourself what is more important to you, the Flash or proper SEO.
Internal linking within your site is something you should discover more on because it will help you. Wikipedia happens to be the biggest example of how powerful internal link building can turn out to be. If you haven't considered or used internal link building on your http://www.bruceclay.com/seo/search-engine-optimization.htm site, you should do it, but make sure you're linking to relevant content through your keyword in anchor text. You do not want to overdo this if you have a small site, and in fact it should be done in a reasonable way.
One part of your off-page SEO efforts includes using social media sites for backlinks. When you use this approach, try to include really good anchor text for added power. You can go to places like Fiverr and find people who will do social media backlinking for you. Another important benefit from social media is you should target your niche so you can gain good traffic potential.
The kind of approach that you take towards SEO ultimately determines how successful you are. If you are going to take it easy, then even the results you get won't be serious. You can achieve the things you have read about with SEO, but it is best to do it with proven methods. Keep on learning how to do SEO in all aspects, and then you can just get started with it. Applying the above tips will give you a fair idea as to how important basics really are.